Brand Kit / v1.0

CarCare. Mobile
Brand System

A minimal, dark, automotive identity. Use this page as the single source of truth for colors, typography and logo usage across every surface — web, print and social.

01

Logo

Wordmark with monospace tag

On dark · Primary
CCarCare.Mobile / HEL
On light · Inverted
CCarCare.Mobile / HEL

Do

  • Keep the acid green accent dot visible
  • Maintain clear space equal to the badge height around the mark
  • Use the inverted version only on solid light backgrounds
  • Minimum width: 96px on screen, 24mm in print

Don't

  • Don't recolor the wordmark or change the dot
  • Don't stretch, skew or rotate the logo
  • Don't place on busy photography without a scrim
  • Don't substitute the typeface or rebuild the badge
02

Color

Dark graphite with acid green

Acid Green

#C4F542

Primary accent · CTAs · highlights

var(--primary)

Graphite

#1A1B1E

Base background

var(--background)

Surface

#222428

Cards · sections

var(--surface)

Surface 2

#2A2C30

Elevated surfaces

var(--surface-2)

Foreground

#F5F6F7

Primary text

var(--foreground)

Muted

#9DA1A6

Secondary text

var(--muted-foreground)

Acid Green is reserved for primary actions, key accents and the brand dot. Never use it for long-form text or large surfaces — it loses meaning when overused.

03

Typography

Syne · Plus Jakarta Sans · JetBrains Mono

Display / SyneHeadings · 600–800 · tracking -0.035em
Deep Clean.
Body / Plus Jakarta SansUI & paragraphs · 300–600

Professional mobile interior detailing at your address. We bring water, power and professional equipment for fabric, velour and leather deep cleaning.

Mono / JetBrains MonoTags · labels · technical accents
Helsinki / 00100 — Booking 60s
H1
64 / 96px
weight 800
H2
40 / 56px
weight 700
Body
16 / 18px
weight 400
04

Voice

Confident · technical · calm

Direct
"We come to you."
Precise
"Velour extraction at 80°C."
Premium
"Only Koch Chemie."

Stay consistent.

Bookmark this page and reference it before every campaign, post or print job.

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